Cheryl McLaughlin

President

Cheryl is a trusted advisor who leads the development of integrated marketing strategies that drive measurable business results. With expertise spanning media activation, data analysis, and video production, she brings a rare blend of creativity and analytical precision to every initiative.

A natural team builder, Cheryl cultivates high-performing, cross-functional teams that thrive on collaboration, innovation, and accountability. She excels at translating complex marketing challenges into clear, actionable strategies—aligning budgets, talent, and technology to achieve defined sales objectives.

By combining creative insight with mathematical rigor and business logic, Cheryl consistently delivers marketing solutions that are both imaginative and results-driven. Her leadership and hands-on approach have earned her a reputation as a strategic partner who transforms ideas into outcomes.

An advocate for innovation, Cheryl is passionate about applying artificial intelligence to accelerate marketing effectiveness and decision-making to help brands and teams harness the power of AI to create the next generation of marketing strategies.